Strategic Brand Management: Building, Measuring, And Managing Brand Equity

Strategic Brand Management: Building, Measuring, And Managing Brand Equity image
ISBN-10:

0132336227

ISBN-13:

9780132336222

Author(s): KELLER; Kevin Lane
Format: Paperback
to view more data

Description:

Book details unavailable.

























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.