Strategic Brand Management: Building, Measuring, And Managing Brand Equity

Name: Strategic Brand Management: Building, Measuring, And Managing Brand Equity
Brand: Pearson\Prentice Hall
SKU: 9780132336222
Rating: 4 (2 reviews)
ISBN: 9780132336222

ISBN-10:

0132336227

ISBN-13:

9780132336222

Author(s): KELLER; Kevin Lane

Publisher: Pearson\Prentice Hall

Format: Paperback

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