Marketing Management, Fourteenth Canadian Edition (14th Edition)
ISBN-10:
0132161079
ISBN-13:
9780132161077
Author(s): KELLER, Kevin Lane; Cunningham, Peggy H.
Edition: 14
Released: Mar 15, 2012
Publisher: Pearson Education Canada
Format: Hardcover, 816 pages
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Description:
Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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