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A Framework for Marketing Management, First Canadian Edition

Business & Money

KELLER, Kevin Lane

Cunningham, Peggy H.

Kotler, Philip R.

Marketing & Sales

Pearson Education Canada

Kotler/Keller/Cunningham is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Marketing Management, Thirteenth Canadian Edition (13th Edition)

Sivaramakrishnan, Subramanian

Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Marketing Management, Fourteenth Canadian Edition (14th Edition)

Quality without Question Principles of Marketing includes all of the right topics. Its breadth and depth of coverage is anchored by solid academic grounding, while continuing to be engaging and relevant. The latest concepts and practices that are of interest to today’s marketers have been included in this new edition keeping it fresh and timely.

Principles of Marketing, Eighth Canadian Edition, with MyMarketingLab (8th Edition)

ARMSTRONG, Gary

Trifts, Valerie

Marketing Management, Fourteenth Canadian Edition, Loose Leaf Version (14th Edition)

Kotler,Philip

Pearson Canada

MyMarketingLab with Pearson eText -- Standalone Access Card -- for Principles of Marketing, Eighth Canadian Edition (8th Edition)

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Books by Cunningham, Peggy H.