Marketing Management
Description:
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
Best prices to buy, sell, or rent ISBN 9780136074892
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Frequently Asked Questions about Marketing Management
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Marketing Management book is in low demand now as the rank for the book is 351,011 at the moment. It's a low rank, and the book has not much sales on Amazon.
The highest price to sell back the Marketing Management book within the last three months was on November 01 and it was $2.01.