Marketing

Business & Money

Roger A. Kerin

Eric N. Berkowitz

Frederick G. Crane

Management & Leadership

McGraw-Hill/Ryerson

Marketing : The Core

Education & Teaching

Schools & Teaching

McGraw-Hill Ryerson Higher Education

Marketing: The Core, 2nd Cdn edition with iStudy Access Card

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

William Rudelius

Steven W. Hartley

Marketing & Sales

Mcgraw-Hill College

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketingâs 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thatâs equally kind to both the eyes and the pocketbook. The Core is more than just a âbaby Kerinâ; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)

Mcgraw-Hill (Tx)

McGraw/Hill/Irwin

Marketing, The Core, 2nd Edition, Paperback Cover.

Marketing: The Core, 2nd Edition

Irwin/McGraw/Hill

The Integrated Resource Manual is organized into five major sections:Section 1: To the Instructor. Explains the contents of and how to use the IRM.Section 2: Chapters of the IRM. Resources available to the instructor that correspond to the sequence of chapters found in the textbook.Section 3: PowerPoint Presentation Guide. Tips and procedures on how to perform selected PowerPoint tasks.Section 4: Teaching Ideas for the Classroom. Selected teaching strategies that can be used to make classroom instruction more exciting and effective. Section 5: Marketing Plan Aids, Handouts, and Samples. Tools for assisting students with assigned marketing plans and instructors for evaluating those plans.

Integrated Resource Manual to accompany Marketing: The Core, 2nd Edition

Marketing The Core (MKT: 370 Marketing College of Business Administration SDSU)

McGraw=Hill

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

McGraw-Hill/Higher Education

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Books by Roger A. Kerin