Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand Equity

Name: Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand Equity
Brand: PRENTICE/HALL
SKU: 9780131764194
Rating: 4.6 (2 reviews)
ISBN: 9780131764194

ISBN-10:

0131764195

ISBN-13:

9780131764194

Author(s): Kevin Lane Keller

Edition: 2nd

Released: Sep 28, 2002

Publisher: PRENTICE/HALL

Format: Unknown Binding, 0 pages

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