Marketing Plan: A Handbook

Marketing Plan: A Handbook image
ISBN-10:

0131759477

ISBN-13:

9780131759473

Released: Jan 01, 2002
Format: Paperback, 254 pages
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Description:

Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover.











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