Consumer Behavior
Description:
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
Best prices to buy, sell, or rent ISBN 9780131728592
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Schiffman, Leon G.; Kanuk, Leslie Lazar
Edition:8
ISBN-13:9780130673350
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Kanuk, Leslie; Schiffman, Leon G.
Edition:5
ISBN-13:9780130821997
Consumer Behavior (7th Edition)
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Edition:7th
ISBN-13:9780130841292
Consumer behavior
Schiffman, Leon G.
Edition:2nd
ISBN-13:9780131688803
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