Consumer Behavior

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Consumer Behavior image
ISBN-10:

0131705318

ISBN-13:

9780131705319

Edition: 4th
Released: Jan 01, 1991
Publisher: PRENTICE/HALL
Format: Paperback, 680 pages

Description:

R6B Hardcover no dust jacket. 1991 Fourth Ed. 680p. 10.25x8.25x1.00 Consumer decision making; Consumer problem recognition; Consumer search for information; Consumer ealuation and decision; Consumer assessment of purchase.

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