CONSUMER BEHAVIOR
Description:
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Best prices to buy, sell, or rent ISBN 9780131690127
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Edition:8
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ISBN-13:9780130821997
Consumer Behavior (7th Edition)
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Edition:7th
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Schiffman, Leon G.
Edition:2nd
ISBN-13:9780131688803
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