A Framework for Marketing Management, First Canadian Edition
ISBN-10:
0131213458
ISBN-13:
9780131213456
Author(s): KELLER, Kevin Lane; Cunningham, Peggy H.
Edition: 1
Released: Oct 31, 2007
Publisher: Pearson Education Canada
Format: Paperback, 337 pages
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Description:
Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.
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