Airline: A Strategic Management Simulation (3rd Edition)

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Airline: A Strategic Management Simulation (3rd Edition) image
ISBN-10:

0131058754

ISBN-13:

9780131058750

Author(s): Jerald R. Smith
Edition: 3
Released: Jan 01, 1994
Format: Paperback, 160 pages

Description:

Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.

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