Economics For Managers

Economics For Managers image
ISBN-10:

0130924253

ISBN-13:

9780130924254

Author(s): Farnham, Paul G.
Released: Jan 01, 2004
Publisher: PRENTICE/HALL
Format: Hardcover, 576 pages
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Description:

This text combines Managerial Economics coverage with Macroeconomic theory to prepare business managers to make sound economic-based decisions that are most beneficial to the firm.
Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world.
The text wraps up with a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions.












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