This text combines Managerial Economics coverage with Macroeconomic theory to prepare business managers to make sound economic-based decisions that are most beneficial to the firm. Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world. The text wraps up with a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions.

Economics For Managers

Business & Money

Farnham, Paul G.

Economics

PRENTICE/HALL

Economics for Managers

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and then integrates them from a managerial decision-making perspective in a framework that can be used by any manager, executive or decision-maker. To be competitive in today’s business environment, managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples. Managers and Economics; Demand, Supply, and Equilibrium Prices; Demand Elasticities ; Techniques for Understanding Consumer Demand and Behavior; Production and Cost Analysis in the Short Run; Production and Cost Analysis in the Long Run; Market Structure: Perfect Competition; Market Structure: Monopoly and Monopolistic Competition; Market Structure: Oligopoly; Pricing Strategies for the Firm; Measuring Macroeconomic Activity ; Spending by Individuals, Firms, and Governments on Real Goods and Services; The Role of Money in the Macro Economy; The Aggregate Model of the Macro Economy; International and Balance of Payments Issues in the Macro Economy; Combining Micro and Macro Analysis for Managerial Decision Making MARKET: For managers and executives with a basic foundation of micro- and macroeconomic concepts who would like to improve their core understanding of these principles in order to apply them from a managerial perspective.

Pearson College Div

Book by Guess, George M., Farnham, Paul G.

Cases in Public Policy Analysis

Politics & Social Sciences

Guess, George M.

Politics & Government

Addison-Wesley Longman Ltd

Book by Guess, George M., Farnham, Paul G.

Georgetown Univ Pr

Provides real-world cases to help readers learn how to analyze a host of public-policy problems involving such issues as pollution, AIDS prevention, public transit and more. Original.

Cases in Public Policy Analysis, 2nd Edition

See the best price to sell, buy, or rent books by Farnham, Paul G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Farnham, Paul G.

See the best price to sell, buy, or rent books by Farnham, Paul G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Economics For Managers

Economics for Managers

Cases in Public Policy Analysis

Cases in Public Policy Analysis

Cases in Public Policy Analysis, 2nd Edition