Customer Culture: How Fedex and Other Great Companies Put the Customer First Every Day

A former management team member at FedEx and other innovative firms uses the FedEx start-up story as a model of the theory, application, and results of his CustomerCulture process of creating values-driven, customer-oriented organizational culture. Chapter titles include "the Phoenix dog piss theory" (referring to new managers marking their territories). Lacks exercises and references. Annotation c. Book News, Inc., Portland, OR (booknews.com)