Customer Culture: How Fedex and Other Great Companies Put the Customer First Every Day
Released: Jun 15, 2002
Publisher: Financial Times Management
Format: Hardcover, 274 pages
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Description:
A former management team member at FedEx and other innovative firms uses the FedEx start-up story as a model of the theory, application, and results of his CustomerCulture process of creating values-driven, customer-oriented organizational culture. Chapter titles include "the Phoenix dog piss theory" (referring to new managers marking their territories). Lacks exercises and references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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