Selling Today: Building Quality Partnerships (8th Edition)

This number-one selling, introductory text embodies the changing nature of personal selling today. It shows readers how to master vital relationship-building skills and apply modern sales automation technology to achieve long-term success in the field. It makes concepts come alive by applying them to scenarios from real companies throughout, and comes with one of the most comprehensive support packages available for a text of its kind. This text emphasizes investing in quality, secured relationships that yield repeat business and referrals and details developing a personal selling philosophy, as well as developing strategies for relationship, product, customer and presentation. For professionals, entrepreneurs, managerial personnel, customer service representative and sales personnel.