Advertising Management
Description:
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
Best prices to buy, sell, or rent ISBN 9780130160492
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Advertising Management
Aaker, David A.; Batra, Rajeev; Myers, John G.
Edition:4th Edition
ISBN-13:9780130141019
Advertising management (Prentice-Hall international series in management)
Aaker, David A.
Edition:First Edition
ISBN-13:9780130159748
Advertising management (Prentice-Hall international series in management)
Aaker, David A.
Edition:2nd
ISBN-13:9780130160065
Advertising management
Edition:3rd
ISBN-13:9780130160232
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