Essentials of Marketing

Essentials of Marketing image
ISBN-10:

0077094379

ISBN-13:

9780077094379

Edition: 3rd
Released: Jan 01, 1998
Format: Paperback, 456 pages
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Description:

This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.

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