This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.

Essentials of Marketing

Business & Money

geoff-lancaster-lester-massingham

Marketing & Sales

McGraw-Hill Publishing Co.

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Books by geoff-lancaster-lester-massingham

See the best price to sell, buy, or rent books by geoff-lancaster-lester-massingham. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing