Marketing Management
Description:
This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.