Principles and Practice of Marketing

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Principles and Practice of Marketing image
ISBN-10:

0077114159

ISBN-13:

9780077114152

Author(s): David Jobber
Edition: 5th Revised edition
Released: Jan 01, 2006
Format: Audio CD, 976 pages

Description:

"Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.

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