Applications In Basic Marketing
ISBN-10:
0075610299
ISBN-13:
9780075610298
Author(s): Perreault, William D.; Perreault, Jr.,William
Edition: 10th
Description:
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.
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