Applications In Basic Marketing
0075610299
9780075610298
Description:
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.
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- Applications in Basic Marketing 2004-2005Perreault, Jr.,William; McCarthy,E. JeromeEdition:16ISBN-13:9780072864700
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