Contemporary Advertising
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Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
Best prices to buy, sell, or rent ISBN 9780071156523
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- Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)Arens, William F.Edition:9ISBN-13:9780071214254
- Contemporary AdvertisingWilliam F. ArensEdition:Eleventh EditionISBN-13:9780071101059
- Contemporary AdvertisingARENSEdition:10th EdISBN-13:9780071115377
- Contemporary AdvertisingWilliam F. ArensEdition:10thISBN-13:9780071117869
- Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)Arens, William F.Edition:9ISBN-13:9780071214254
- Contemporary AdvertisingWilliam F. ArensEdition:Eleventh EditionISBN-13:9780071101059
Contemporary Advertising
William F. Arens
Edition:Eleventh Edition
ISBN-13:9780071101059
Contemporary Advertising
ARENS
Edition:10th Ed
ISBN-13:9780071115377
Contemporary Advertising
William F. Arens
Edition:10th
ISBN-13:9780071117869
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)
Arens, William F.
Edition:9
ISBN-13:9780071214254
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