Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims

Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims image
ISBN-10:

0073223565

ISBN-13:

9780073223568

Edition: 5
Released: Nov 28, 2005
Format: Loose Leaf
to view more data

Description:

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.