Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 4e offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fourth edition, however, the over-riding theme concentrates on building customer equity.

Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

Business & Money

Bearden,William

Ingram,Thomas

LaForge,Raymond

Marketing & Sales

McGraw/Hill/Irwin

Marketing: Principles and Perspectives w/ Powerweb, 4/e (Looseleaf)

Ingram, Thomas N.

LaForge, Raymond W.

Bearden, William O.

Economics

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

Marketing: Principles and Perspectives (Looseleaf) w/Online Learning Center Premium Content Card + SmartSims

Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In addition, for the Second Edition we have added a focus on customer loyalty and cross-functional teams, as well as full integration of the Internet. Bearden not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises which strengthen decision-making skills.

Marketing: Principles and Perspectives

Mcgraw-Hill College

Overton Park in Memphis, Tennessee, is a gem in the midst of a sprawling Southern city. In 1900, as Memphis emerged from bankruptcy and yellow fever epidemics, the Progressive movement encouraged Memphians to rely on the government for a better quality of life. The Memphis Park Commission, chartered that year, purchased 342 acres of land at the eastern edge of the city. Landowner Overton Lea of Nashville earned $110,000 from the sale. George Kessler was hired to build Overton Park, and the intervening years saw such amenities as the city's first zoo, the Brooks Museum of Art, the Overton Park Shell (the site of Elvis Presley's first public performance), Memphis College of Art, war memorials, and hiking trails through the world's only old-growth forest in an urban setting.

Overton Park

History

Americas

Arcadia Publishing Library Editions

Elmwood Cemetery was founded in August 1852 by 50 prominent Memphians who resolved to create a new burial site just two and a half miles outside the city limits. The name of the cemetery was drawn out of a hat by one of the founding fathers. A nurseryman from Scotland was hired to lay out the grounds, and Elmwood was opened to people from all backgrounds to use as their family cemetery. Elmwood has survived wars, military occupation, epidemic disease, and the bankruptcy and near collapse of Memphis, only to emerge as one of the premier outdoor museums in the United States. Its massive collection of Victorian memorial statuary is almost unrivaled, but Elmwood s true allure lies in the stories of those who rest beneath the lush canopy of trees on its 80 acres. The graves at Elmwood belong to soldiers and statesmen, scoundrels and scalawags, writers and musicians, martyrs and madams, the notorious and the anointed, and so many more."

Elmwood Cemetery

McCollum, Kimberly

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