Marketing Management Text and Cases

Name: Marketing Management Text and Cases
Brand: McGraw/Hill/Irwin
SKU: 9780072967623
Rating: 4.1 (7 reviews)
ISBN: 9780072967623

Marketing Management Text and Cases image

ISBN-10:

0072967625

ISBN-13:

9780072967623

Author(s): Lal, Rajiv; Quelch,John

Edition: 1

Released: Apr 23, 2004

Publisher: McGraw/Hill/Irwin

Format: Hardcover, 512 pages

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Description:

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

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