<p>Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.</p>

Marketing Management Text and Cases

Business & Money

Lal, Rajiv

Quelch,John

Rangan,V Kasturi

Marketing & Sales

McGraw/Hill/Irwin

In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework works in practice.

Retail Revolution: Will Your Brick & Mortar Store Survive?

Greenberg, Daniel

Álvarez, José

Industries

Rajiv Lal

Will ecommerce destroy retail as we know it or is it just a speed bump for retailers? In Retail Revolution the authors take a comprehensive, deep dive into several retail segments in order to develop a more nuanced approach to understanding the significant changes occurring in retail. The authors also lay out several strategies that retailers can use to guide their actions as they attempt to survive the grinding downward spiral being created by ecommerce.

Retail Revolution: Will Your Brick-and-Mortar Store Survive?

GREENBERG,DAN

See the best price to sell, buy, or rent books by Lal, Rajiv. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lal, Rajiv