Strategic Management of Technological Innovation

Strategic Management of Technological Innovation image
ISBN-10:

0072942983

ISBN-13:

9780072942989

Edition: 1
Released: Jun 16, 2004
Format: Paperback, 304 pages
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Description:

Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.


























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