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Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

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Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software) image
ISBN-10:

0072472952

ISBN-13:

9780072472950

Author(s): WALKER, ORVILLE C.; Boyd, Jr., Harper W
Edition: 4
Released: Apr 15, 2001
Publisher: McGraw/Hill/Irwin
Format: Misc. Supplies, 576 pages
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Description:

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

Best prices to buy, sell, or rent ISBN 9780072472950

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