Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
ISBN-10:
0072472952
ISBN-13:
9780072472950
Author(s): WALKER, ORVILLE C.; Boyd, Jr., Harper W
Edition: 4
Released: Apr 15, 2001
Publisher: McGraw/Hill/Irwin
Format: Misc. Supplies, 576 pages
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Description:
The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
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