Marketing Strategy A Decision: Focused Approach
Description:
It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.