Marketing Strategy A Decision: Focused Approach

Marketing Strategy A Decision: Focused Approach image
ISBN-10:

0072466707

ISBN-13:

9780072466706

Author(s): WALKER
Edition: 4th
Released: Jan 01, 2003
Publisher: McGraw=Hill
Format: Paperback, 365 pages
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Description:

It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

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