Formulation, Implementation and Control of Competitive Strategy

Formulation, Implementation and Control of Competitive Strategy image
ISBN-10:

0072333235

ISBN-13:

9780072333237

Edition: 7
Released: Aug 25, 1999
Format: Paperback, 512 pages
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Description:

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinson’s STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.


























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