The Manager's Guide to Distribution Channels

The Manager's Guide to Distribution Channels image
ISBN-10:

0071428682

ISBN-13:

9780071428682

Edition: 1
Released: May 07, 2004
Publisher: McGraw=Hill
Format: Hardcover, 320 pages
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Description:

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.


























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