<p>Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. <i>The Manager's Guide to Distribution Channels </i>provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.</p>

The Manager's Guide to Distribution Channels

Business & Money

Gorchels, Linda

West, Chuck

Marien, Edward J.

Industries

McGraw=Hill

See the best price to sell, buy, or rent books by West, Chuck. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by West, Chuck

See the best price to sell, buy, or rent books by West, Chuck. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Manager's Guide to Distribution Channels