Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Soar to the top of your industry with SIA’s unbeatable strategies! Singapore Airlines (SIA) is considered by most experts the best-run airline in the world. Year after year, the company manages to sustain its innovative initiatives and cutting-edge strategies in the face of increasing cost pressures, industry crises, and the constant push towards commoditization. How has SIA outperformed the competition for decades, in a notoriously difficult industry? More importantly, how can you put your own company on the same trajectory? Flying High in a Competitive Industry provides the tools you need to design a strategy that will launch your organization to the forefront of its industry by revealing the secret to SIA’s remarkable success. The company has developed a careful balance of Cost-effective excellence in service Keen insight into economic trends Unrivaled ability to recognize corporate misalignment Extraordinary human resource practices Flying High in a Competitive Industry gives you the inside secrets for how to outperform the competition at every turn and find vast profits on a consistent basis—even in industries where no one is making money.