Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently? 
Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organization, innovation processes, and human resource practices, in order to distill strategy lessons that can inform the strategies of any organization competing in intensely competitive industries. 
The book ends with some strategic lessons that we believe apply to any organization that aims to achieve sustainable success in hyper-competitive markets.

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Business & Money

Jochen Wirtz

Loizos Heracleous

Nitin Pangarkar

Management & Leadership

McGraw-Hill Education / Asia

Soar to the top of your industry with SIA’s unbeatable strategies! Singapore Airlines (SIA) is considered by most experts the best-run airline in the world. Year after year, the company manages to sustain its innovative initiatives and cutting-edge strategies in the face of increasing cost pressures, industry crises, and the constant push towards commoditization. How has SIA outperformed the competition for decades, in a notoriously difficult industry? More importantly, how can you put your own company on the same trajectory? Flying High in a Competitive Industry provides the tools you need to design a strategy that will launch your organization to the forefront of its industry by revealing the secret to SIA’s remarkable success. The company has developed a careful balance of Cost-effective excellence in service Keen insight into economic trends Unrivaled ability to recognize corporate misalignment Extraordinary human resource practices Flying High in a Competitive Industry gives you the inside secrets for how to outperform the competition at every turn and find vast profits on a consistent basis—even in industries where no one is making money.

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Strategy and Organization South Asian Edition

CAMBRIDGE INDIA

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