Consumers

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Consumers image
ISBN-10:

0071247092

ISBN-13:

9780071247092

Author(s): Eric J Arnould
Released: Jan 01, 2003
Format: Paperback, 0 pages

Description:

"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

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