Consumers (McGraw-Hill/Irwin Series in Marketing)
Publisher: McGraw=Hill
Format: Hardcover, 22 pages
Description:
"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
Best prices to buy, sell, or rent ISBN 9780071214261
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