Consumers (McGraw-Hill/Irwin Series in Marketing)

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Consumers (McGraw-Hill/Irwin Series in Marketing) image
ISBN-10:

0071214267

ISBN-13:

9780071214261

Edition: 2
Publisher: McGraw=Hill
Format: Hardcover, 22 pages

Description:

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

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