"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

Consumers

Business & Money

Eric J Arnould

Marketing & Sales

McGraw-Hill/Higher Education

***The Sawyer Compendium takes care of it's customers.***

Households: Comparative and Historical Studies of the Domestic Group

Politics & Social Sciences

Robert Netting

Richard Wilk

Social Sciences

Univ. Of California Pr.

<p>Papers from the Wenner-Gren Symposium in which eminent anthropologists and historians addressed the question, with new research, of what households do, how they function in societies throughout the world, and how they change through time. Contributors include Anthony Carter on household histories; William Douglass on immigrant Basques; Richard Will on the Maya of Belize; Sylvia Yanagasako on Japanese-Americans; others. 480 pages</p>

Households: comparative and historical studies of the domestic group

Parenting & Relationships

University of California Press

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Books by Eric J Arnould