Service Management
ISBN-10:
007121643X
ISBN-13:
9780071216432
Author(s): James A. Fitzsimmons
Edition: 4th International student edition
Description:
Including examples from the field of technology, this text provides coverage on global operations and the need for continuous improvement in quality and productivity in the service industry. It shows how crucial functional areas of an organization such as marketing, strategic issues, operations and human behaviour impact effective service management.
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