Selling: Building Partnerships (The Irwin/McGraw-Hill Series in Marketing)
ISBN-10:
0071215190
ISBN-13:
9780071215190
Author(s): Weitz, Barton A.; Castleberry, Stephen B.
Edition: 5
Released: Jan 01, 2004
Publisher: Irwin Professional_Pub
Format: Hardcover, 672 pages
Related ISBN: 9780072866803
Description:
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
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