Selling: Building Partnerships, 5/e, with ACT! Express Software

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Selling: Building Partnerships, 5/e, with ACT! Express Software image
ISBN-10:

0072866802

ISBN-13:

9780072866803

Edition: 5
Released: Feb 19, 2003
Format: Hardcover, 672 pages
Related ISBN: 9780071215190

Description:

Selling: Building Partnerships, 5/e, by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. This edition features a revision of the traditional selling process, a thorough description of the buying and partnering processes used by business firms and the changes occurring in these processes, how to build a career in selling, an emphasis on the role of the salesperson and highlights the way salespeople use technology to learn about, connect with, and build relationships with their customers.

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