Marketing Management: Knowledge and Skills

(6)
Marketing Management: Knowledge and Skills image
ISBN-10:

0071215050

ISBN-13:

9780071215053

Edition: 7Rev Ed
Released: Apr 01, 2003
Format: Paperback, 896 pages

Description:

"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Best prices to buy, sell, or rent ISBN 9780071215053




Related Books

Frequently Asked Questions about Marketing Management: Knowledge and Skills

You can buy the Marketing Management: Knowledge and Skills book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $27.56 on Amazon and is available from 5 sellers at the moment.

If you’re interested in selling back the Marketing Management: Knowledge and Skills book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Marketing Management: Knowledge and Skills book, the best buyback offer comes from and is $ for the book in good condition.

The Marketing Management: Knowledge and Skills book is in very low demand now as the rank for the book is 11,757,844 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.