This book was hardly used and sat on the shelf for two semesters. I just want to sale it so I can reinvest in other required text.

Organizations: Behavior, Structure, Proc

Business & Money

JOHN M. IVANCEVICH

Robert Konopaske

James L. Gibson

James H. Donnelly

Management & Leadership

McGraw-Hill/Higher Education

<p>This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for mba students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.</p>

Preface to Marketing Management

Jr. J.Paul Peter

McGraw/Hill/Irwin

"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Marketing Management: Knowledge and Skills

J.Paul Peter

Marketing & Sales

McGraw-Hill Europe

Management: Principles and Functions

Business Pubns

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Books by James H. Donnelly