Applications in Basic Marketing

Applications in Basic Marketing image
ISBN-10:

007118063X

ISBN-13:

9780071180634

Author(s): Perreault, Jr.
Edition: 11th edition
Released: Aug 01, 2000
Format: Paperback, 0 pages
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Description:

This reader contains articles and readings from popular sources like: "Business Week", "The Wall Street Journal", and "Forbes". The articles are sorted by chapter and co-ordinate with the organization of the text.











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