This reader contains articles and readings from popular sources like: "Business Week", "The Wall Street Journal", and "Forbes". The articles are sorted by chapter and co-ordinate with the organization of the text.

Applications in Basic Marketing

Business & Money

Perreault, Jr.

Marketing & Sales

McGraw-Hill Education - Europe

Stay up with the latest marketing developments with this essential book! Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.

MP Essentials of Marketing W/ Student CD-ROM and Apps 2005

Perreault, Jr.,William

McCarthy,E. Jerome

Perreault William, Jr

Irwin/McGraw/Hill

Applications In Basic Marketing

Perreault, William D.

Mcgraw-Hill College

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Books by Perreault, Jr.